Another day , another display of violence out of control in Dublin City. A gang of feral youths mercilessly beat a man just next to one of Dublin’s most popular tourist spots. The Guinness Brewery.

The Irish rugby team’s Six Nations campaign has patriotism in full swing, and pub tables are sagging under the weight of creamy pints of Guinness. But an ad combining the two was accused of disrespecting diversity. Guinness is an Irish institution, and a sponsor of the Six Nations rugby tournament. With the tournament underway, the stout-maker found itself in hot water with immigration activists for a series of seemingly innocuous advertisements placed around Dublin last week. The billboards reading “You don’t pick a side. Your grandparents have done that already”’ appeared ahead of Ireland’s opening match of the tournament against England in Dublin’s Aviva Stadium on Saturday. Proving that some people will try to ruin everything, journalist Mark Tighe and the taxpayer-funded Immigrant Council of Ireland savaged the company for failing to recognize the “huge benefit our diversity brings.” Tighe pointed out that two players on the Irish team: South